Cause-Driven Leadership

MasterClass - Mehran Assadi 2 from Gaurav Bansal on Vimeo.

Course Overview

Course Introduction

There is mounting evidence that cause or purpose-driven organizations are more likely to be successful and have an employee base that is engaged and committed to the mission of the company. Recent research shows that less than twenty percent leaders feel a sense a purpose in their jobs or can clearly define their organization’s mission.
Mehran Assadi, President and Chief Executive Officer (CEO) of National Life Group, shares insights on the value of having a purpose and explains how to revitalize an organization completely. He describes how to craft a company’s mission in a simple statement. Assadi discusses the amazing success and turnaround of an organization due to the creation of a cause-driven culture of collaboration, engagement and empowerment. He also describes how being cause-driven has given National Life Group a competitive edge in the marketplace for long-term growth.


Who Should Attend

  • Executives From For-Profit And Nonprofit Organizations
  • Managers
  • Team Leaders
  • Entrepreneurs


Course Methodology

This self-paced e-learning course is based on an exclusive interview with Mehran Assadi, CEO of National Life Group.

Learning Objectives

  • How to build a cause-driven organization
  • Why it is essential to focus on the mission
  • The correlation between being mission-driven and having a competitive edge
  • Challenges and mistakes in a cause-driven organization
  • Building customer loyalty and organization growth
  • Case studies

Course Modules

  • Defining Cause-Driven Organization
    • Cause-Driven Organization
    • The Culture Difference
    • Right Leadership
  • Organizational Commitment
    • Being Committed To The Customer
    • Leading To Financial Success
    • Challenges And Mistakes
  • The Competetive Edge
    • Customer Loyalty And Growth
    • Case Studies

And More...

  • Category
  • Skills Level
  • Duration
    27 min
  • Competencies
    Strategic Planning
    Goal Setting

Course Experts

Mehran Assadi's picture
Mehran Assadi Chairman - National Life Group