Cause-Driven Leadership

There is mounting evidence that cause or purpose-driven organizations are more likely to be successful and have an employee base that is engaged and committed to the mission of the company. Recent research shows that less than twenty percent leaders feel a sense a purpose in their jobs or can clearly define their organization’s mission.

 

Mehran Assadi, President and Chief Executive Officer (CEO) of National Life Group, shares insights on the value of having a purpose and explains how to revitalize an organization completely. He describes how to craft a company’s mission in a simple statement. Assadi discusses the amazing success and turnaround of an organization due to the creation of a cause-driven culture of collaboration, engagement and empowerment. He also describes how being cause-driven has given National Life Group a competitive edge in the marketplace for long-term growth.