Developing Sustainable Corporate Strategies

Course Overview

Course Introduction

Companies that become static, and are reluctant to move away from products or services that made them successful, are likely to disappear from the marketplace. Rita McGrath, an internationally recognized expert on strategy and innovation and author of The End of the Competitive Advantage, shares her expertise and ideas for leaders to create a growing and sustainable future for their organizations. 
In this course, you will learn the risk of letting a small group of individuals make the majority of an organization’s strategic decisions, the need to have an up-to-date customer input system—whether from social media or through direct contact, the role of transient advantage as it relates to the implementation of corporate strategies, the concept of ‘healthy disengagement’ and how the concept is a necessary strategy for organizations dealing with challenging life cycles of products and services.


Who Should Attend

  • Senior Management
  • Executives
  • CEOs
  • Managers
  • Entrepreneurs


Course Methodology

This self-paced e-learning course is based on an exclusive interview with Rita McGrath, author and globally recognized corporate strategy expert.

Learning Objectives

  • Dealing with the end of the competitive advantage and making strategic decisions
  • Identifying a transient advantage and utilizing deft resource allocation
  • Advantages of healthy disengagement 
  • Planning for continuous reconfiguration
  • Innovation: Ideas, incubation and acceleration
  • Becoming a discovery driven leader

Course Modules

  • Competitive Edge - An Old Concept
    • End Of The Competitive Advantage
    • Strategic Decision Makers
    • The Transient Advantage
  • Resource Allocation
    • ​Deft Resource Allocation
    • A Healthy Disengagement
    • When To Change Strategies
  • Adaption: Key To Success
    • ​Continuous Reconfiguration
    • Innovation: What Lies Beyond Generating Ideas
    • Discovery Driven Leaders
  • Category
  • Skills Level
  • Duration
    31 min
  • Competencies
    Strategic Planning
    Decision Making

Course Experts

Rita McGrath's picture
Rita McGrath Author & Professor, Columbia Business School