Developing Sustainable Corporate Strategies

Companies that become static, and are reluctant to move away from products or services that made them successful, are likely to disappear from the marketplace. Rita McGrath, an internationally recognized expert on strategy and innovation and author of The End of the Competitive Advantage, shares her expertise and ideas for leaders to create a growing and sustainable future for their organizations. 

 

In this course, you will learn the risk of letting a small group of individuals make the majority of an organization’s strategic decisions, the need to have an up-to-date customer input system—whether from social media or through direct contact, the role of transient advantage as it relates to the implementation of corporate strategies, the concept of ‘healthy disengagement’ and how the concept is a necessary strategy for organizations dealing with challenging life cycles of products and services.