Essentials Of Entrepreneurship

Research from 2016 Kauffman Index of Growth of Entrepreneurship: National Trends indicates a steady growth in entrepreneurial businesses in the United States. In particular, startups are growing faster than at any other time in the last five years. Ed McLaughlin, founder of Blue Sunsets LLC, speaker, and author of The Purpose Is Profit, believes wholeheartedly in entrepreneurship. He shares his story as an entrepreneur and gives tips on running a successful startup.

 

In this course, McLaughlin discusses the one quality you need to be a successful entrepreneur. He talks about ten profit principles that can lead an organization to financial success and classic mistakes companies make in marketing their products. He discusses the concept of push and pull in becoming an entrepreneur, the difference between entrepreneurial branding and corporate branding, and the importance of the business owner taking ownership of branding efforts.