Evolving Digital Business Strategies

Course Overview

Course Introduction

In today’s world, it is essential that organizations embrace digital disruptions and be prepared to create innovative products that will help them stay relevant in the present and future. Ray Wang, founder and chairman of a Silicon Valley based organization, shares his expertise on a variety of topics centered on innovation and meeting digital challenges.
In this course, you will learn why being transparent and authentic is so important in today’s business world, the major shift in focus toward keeping brand promises, why businesses need to know where they stand in terms of innovation, different types of organizations and how they deal with technological innovation and transformational changes. Wang discusses why businesses must put their focus on their brand and their mission, what it takes to launch a new product or idea that can form the basis for an entrepreneurial venture, and the concept of contextual relationships and how it relates to company growth.

Who Should Attend

  • Executives
  • CIOs
  • IT Professionals
  • Entrepreneurs


Course Methodology

This self-paced e-learning course is based on an exclusive interview with Ray Wang, founder and chairman of a Silicon Valley based organization.

Learning Objectives

  • Creating an authentic business and knowing the organizational DNA
  • Coming up with the “big idea”
  • Relevancy through contextual relationships and the meaning of data exhaust
  • Financing innovation
  • Meeting the digital disruption challenge
  • Personalization is the future

Course Modules

  • Building Digital DNA Of the Organization
    • Do You Have An Authentic Business
    • Know The Organizational DNA
    • Flip The Pyramid
    • Coming Up With The Big Idea
  • Data Exhaust And Contextual Relationships
    • What Is Data Exhaust
    • Customer Engagements Through Contextual Relationships
  • Transformational Innovation
    • Building A Structure To Innovate
    • Financing Innovation
  • The Future
    • Meeting The Digital Disruption Challenge
    • Mass Personalization Is The Future
    • Case Study
  • Category
  • Skills Level
  • Duration
    29 min
  • Competencies
    Organizational Alignment

Course Experts

Ray Wang's picture
Ray Wang Chairman - Constellation Research