IT Leadership And Management Strategy

There is not a single thing that businesses can do without the involvement of IT. Mike Benson, EVP CIO for DIRECTV Inc., talks about the critical relationship between the CIO and the CEO of a company and why it is important for the success of a company that they have a good working relationship. He discusses different ways in which innovation and creativity can be encouraged in an organization. 

 

Benson discusses projects undertaken by his IT department at DIRECTV that helped grow business and improved overall work efficiency, including a decision engine that helps call centers respond to customers. He discusses the issue of involving the direct sales organization using multiple applications to make a sale.