Social Media Marketing: Rules Of Engagement

Course Overview

Course Introduction

Being able to use social marketing venues has become essential for all businesses. The number of choices is growing every day making it difficult for anyone involved in marketing and advertising to decide what will be effective.
Russell Stevens, founding member of Diesel Labs and deployment lead for MIT Media Lab, has the experience and the knowledge to help organizations figure out the best way to market their product or service. He shares his belief that all marketing campaigns should begin with a focus on the message and the use of various forms of social media will be dictated by that message. This course offers insider tips on successful advertising and marketing in this technological and digital age.


Who Should Attend

  • Senior Management Professionals
  • Marketing Professionals
  • Advertising Professionals
  • Entrepreneurs
  • Students


Course Methodology

This self-paced e-learning course is based on an exclusive interview with Russell Stevens, founding member of Diesel Labs.

Learning Objectives

  • How successful marketing is about delivering the right message
  • How social media has changed the marketing landscape
  • New rules of engagement in social marketing
  • Highly probable marketing mistakes
  • How and when to engage an influencer
  • Measuring the return on investment (ROI) of a social media campaign

Course Modules

  • Defining Social Media Marketing
    • What Is Marketing
    • How Has Social Media Changed Marketing
  • Four Rules Of Social Media Marketing
    • Provoke, Connect, Share And Own
    • The Power Of Online Communities
    • Common Mistakes—Media Vs. Engagement
  • Social Media Campaign: Role Of A Celebrity And ROI
    • Finding The Right Influencer For Your Social Media Campaign
    • Measuring The ROI Of A Social Media Campaign
    • Case Study: The Obama Campaign


  • Category
  • Skills Level
  • Duration
    31 min
  • Competencies
    Engaging Others
    Social Media Marketing

Course Experts

Russell Stevens's picture
Russell Stevens Co-Founder - Cortico