Understanding The Publishing Industry

Course Overview

Course Introduction

The traditional publishing industry is dealing with the revolution of self-publishing, e-books, and a myriad of online content providers. These changes have brought both challenges and opportunities for publishers as they negotiate ways to provide new forms of content and alternate revenue streams. Joan O’Neil, executive vice president of Knowledge and Learning at Wiley Publishing, is right in the middle of the maelstrom of change.

In this course, O’Neil talks about strategies that Wiley is using to stay relevant and be a player in both the book and the online content world. She discusses how to make it in the world of publishing; current issues in the publishing industry; self-publishing as an impetus for growth; future of publishing in the area of professional development and education; skills gap in the publishing industry; positive impact of social media on publishing; the growth of digital publishing; and the use of technological tools in today’s world of publishing.


Who Should Attend

  • Publishing Professionals
  • Editors
  • Writers
  • Educators
  • Learning Professionals
  • Students


Course Methodology

This self-paced e-learning course is based on an interview with Joan O’Neil, executive vice president in charge of Knowledge and Learning at Wiley Publishing.

Learning Objectives

  • Experience required to foster a publishing career
  • Current challenges in the publishing industry
  • Leadership style and changes occurring in the publishing industry
  • Skills gap in the publishing industry
  • Impact of social media on publishing
  • Case Study: Wiley moving into the digital market

Course Modules

  • Introduction To The Publishing Industry
    • Experience Required To Foster A Publishing Career
    • Current Challenges In The Publishing Industry
    • Leadership Style
  • Gauging The Changes In Publishing Industry
    • Changes Occurring In The Publishing Industry
    • Skills Gap In The Publishing Industry
  • How Social Media Impacts Publishing
    • Impact Of Social Media On Publishing
    • Case Study: Wiley Moving Into The Digital Market
    • Advice To Young People Starting In The Publishing Industry


  • Category
  • Skills Level
  • Duration
    32 min
  • Competencies
    Understanding Ecosystems
    Identifying & Overcoming Challenges

Course Experts

Joan O'Neil's picture
Joan O'Neil EVP - Wiley